Effective Facebook Page
Hello! Welcome to a new year, as always I am glad to see you here. I have something good today and I am going to show you how to maintain an effective Facebook Page for your business or brand.
Facebook is huge and you should be taking part of it because it will be very helpful for you but also for your audience. Do you want to know how to do it? Awesome! Keep reading mate.
Creating a Facebook Page
Simple and easy
You need to go to the upper right corner on Facebook and click “Create Page”
As you can see, you can choose between different types. Depending on the type of business you have you need to choose one. For example, I have the “Artist, Brand or Public Figure” because I am branding myself.
The “Brand or Products” is for well-known brands, the rest are pretty obvious. In case that you need help choosing one, just leave a comment below and I will help you.
If you want to create an effective Facebook Page you need to choose the right one for you.
Once it is done, take your time to fill your information for the about page. Things like category, topic, username, description, website and other accounts are very important.
Personal information and personal interest are a nice plus.
Your cover is very important because is the first thing people see. You can just pick a good image that represents you or you can create your own.
Just in case you want to create your own cover, this is the best size, 1500 width, 500 height (px).
This is very important as well. If you have a brand pick a nice quality image of your logo. Now, if you are branding yourself as I do, just pick a nice photo of yourself.
Be creative, for example, if you want to show your audience a feeling of freedom, you can choose a great image of you on the beach.
You have everything you need now to start an effective Facebook Page. Having a good about page will help your audience know you and adding a great picture with an outstanding cover will get the job done.
Facebook as a social platform
Everything you need is covered, very simple and fast, right?
Facebook is a social platform and because of that, you need to think for a moment about the people on it, even you. When you are on Facebook, you are looking for interesting content, great stuff to share with your friends.
It could be quality content, awesome value or even solutions. You are not looking for promotions or to buy something, keep that in mind. A social plan is everything you need.
The proper way
How to do it
The key behind an effective Facebook Page is to focus on engagement. People love good content, make posts that people like and want to share.
Creating great value, motivational content, strategy tips or even solutions to tedious problems. Help people and connect with them, just be social.
Promote your website or blog when you want, that’s ok! Never promote offers or products directly on Facebook.
Make your sales on your website, blog or even your email list. A Page full of offers will not succeed, maybe if you are a well-known brand.
Focus on 90% social – engaging and 10% promotion (your website, blog or email list, not products).
The social experience
Comments and shares are more important than likes, keep that in mind. That is exactly why being social and creating engaging content is the real deal here.
That is the proper way to improve and grow and effective Facebook Page.
Do not do
Never do follow for follow, what is the point of having 1000 followers if you receive 3 likes with each new post?
You will not care about their content either, your page’s feed full of crap, it does not make any sense.
When I find people engaging with my content on Facebook groups or even on my personal account I invite them to my Page.
Never beg for a follow, it sounds desperate and people will not care.
Find groups for your niche, you can find a lot of great Facebook groups to promote your posts.
You can also do some comment exchange to start getting some movement on your Page because having an empty page isn’t good. Waiting for your audience could take some time.
Doing some like exchange is also good (for content only).
Creating an effective Facebook Page is not any science, you can do it but it requires some effort from your side.
Build a routine from scratch, even a post per day, that is awesome.
You can use external websites like Buffer to create a schedule so you do not need to be on Facebook every day. There is a premium service but you can use the free version.
The only difference is that you can only add one account per social platform and you have a limit of 10 scheduled posts per social account as well.
Make sure to be active and do your best with the engagement, let people know you or your brand. Create daily posts and remember the rule, 90% social – engaging and 10% promotion.
Add links on your website, blog or email list to your Page so people can follow you!
Check out the Facebook Analytics to know more about your content performance. You can check your reach, clicks, and engagement but also some detailed information about your audience.
Once you hit 100 followers you can add other Pages to compare your results with them!
By the way, if you want to chek out my content on social media, here is my Facebook Page.
That is all for now, I hope you find it helpful. Do you have experience creating an effective Facebook Page? Share your valuable knowledge with us! Helpful tips are always welcome here.
Do you think I forget something? Just say it! I would love to read your opinion.
If you have any questions related to this topic, do not hesitate and ask! I will try my best to help you out. Have an amazing week friend.