Keywords research tips and tricks for your business
Hello, my friend! Today I have a very interesting blog post for you, free traffic is always something great, I am sure you love it as well. Keep reading to learn everything about doing different keywords research so you can grow faster and get the exposure you deserve.
Here you can find everything you need to know about keywords, you can benefit from them even if you are a new blogger! Anyone can be awesome finding keywords, the secret is to know what to do, that is the purpose of this blog post, hope you enjoy it.
What is a Keyword?
Keywords are just targeted words people use to find a specific piece of content but also content creators use these keywords to be found.
When you want to find something on the internet you go to any of the search engines out there to make a quick search using some related words. For example, I am looking for information about Derrick Rose (NBA Player) going to the New York Knicks, all I have to do is go to Google and type “Derrick Rose Knicks”.
Pretty basic, right? I will be able to find some quality and relevant content right away.
Thanks to keywords you can optimize your content to be found, use the search engine as a tool for business, do not underestimate the power of doing keywords research to get noticed.
Types of keywords
So far you know all the basics, now is time for more in-depth information to find the proper keyword and learn about different keywords for the same topic.
I am going to use the same subject as before. Doing keywords research can help you grow, having your content in front of your perfect audience is pretty awesome, even more, if it is for free. “Derrick Rose Knicks” is pretty basic and you probably need to be an authority to rank on page 1 there because it is way too simple and to the point.
You need to start from the bottom, that is the best way to do it.
Small Keywords vs big Keywords
It does not mean short and long keywords, it is all about monthly searches.
You can use an amazing and free tool to find keywords with stats, you can difference a small one from a big one just for the number and the competition.
Google Keyword Planner Tool is perfect for you and free ( you can pay for advertising on keywords, you can explore that option if you want but use it to make your keywords research before writing any new content, make it a routine and get used to it.
– How to make a video // 35.000 monthly searches // medium competition
– How to make a video from home // 950 monthly searches // low competition
Google made changes recently and you cannot see the exact numbers anymore, only an estimated, something like “100-1k” or “100k-1M”.
Now you can clearly see the difference between both keywords, the first one is only for an authority site and the second one is for small blogs with a low amount of traffic.
There is no elevator to success, you have to take the stairs.
You maybe think 950 is not too much, that is only from a single blog post, make 50 of them and the number will change quite a bit, crazy right?
You can easily rank for those small keywords, are you going to add these amazing tricks to your daily strategy? I hope you do.
Choosing a Keyword
Think about your target audience, optimize your content for them. If you need to write some ideas as well just do it! It can help you to find a cool idea when doing keywords research.
You found a niche for your blog post, like the same as before “how to make a video”. That is not very specific and there are a lot of related keywords to work with for example “how to make a video underwater”, “how to make a video go viral”, “how to make a video with pictures”, etc.
Mind blowing, right? You are getting all excited about all the potential I am showing you with keywords research, there is even more!
Social Media & Forums
When your blog is not relevant yet you can use social networks to get noticed on search engines. Google+ is very good, my content ranks better there than on my blog. Same for YouTube, your video can rank very well even if you are not a trending channel.
Wake up, kick ass, repeat.
The key is always to rank for the proper keyword, start from the bottom with small keywords and grow from there!
Forums are also great! You can start a new thread and get ranked for a keyword in just a few minutes (only on trending forums, if the forum is not an authority you will not rank at all). You can know if it is trending for the activity or the stats, add Alexa’s plugin to your browser so you can know right away the information you want for any website.
Search Engine Tricks
Maybe you are not aware of this but you can actually go to Google and make some decent keywords research. Type whatever you want but do not press enter, add word by word and Google will recommend you related keywords you may find helpful, most of what Google show you are trending keywords.
The important details
Content Creation & SEO
Having your keyword all over your content will help you rank, optimizing the content with SEO tools can make a difference, a simple WordPress plugin like Yoast SEO is everything you need. Very user-friendly and anyone can use it, it helps a lot for social media and reading scores, you must check it out! It is a MUST HAVE.
I am not going to talk too much about SEO because I am doing an entire blog post for you, wait a few days, please!
I know most people think about this like crazy science, trust me is not as hard as it sounds or looks, start doing it! Even if it is confusing at first, you will get used very fast and you do not need any previews knowledge to do some amazing keywords research.
A new blog is indexed on Google between 1-2 weeks, do not worry about that, you get better with experience.
BIG KEYWORDS – AUTHORITY
Keywords with more than 3.000 monthly searches
SMALL KEYWORDS – SMALL / NEW BLOG
Keywords with less than 3.000 monthly searches
Be aware of the competition when using Google Keyword Planner Tool, if you cannot find your perfect keyword try different variables as I told you, explore your niche!
I hope you get a lot of free and organic traffic with these amazing tricks, your strategy should have lots of keywords research, even if you do not need them now you can write all of them for future ideas. Remember, make it a routine before writing or filming new content.
Please let me know in the comments below if you need help with keywords or if you want to share your experience with them would be an amazing reading and great value for all the readers, thanks for your time here friend, best of lucks!