Sales funnel stages, solid information for your business

All sales funnel stages to help your business and create a good sales funnel with a proper structure, improve your sales process right now.

sales funnel stages

Sales funnel stages you need to understand

Hello, friend! Today I want to talk and teach you about sales funnel stages which are very important to understand how it works because having one will help a lot, could be yours or not both ways are ok. Sounds good? I hope you can grow and expand even more your online business.

Always a pleasure to see you here again. I am quite late today but that does not mean I am not going to write a great blog post for you.

sales funnel stages
Each stage is important to build a great sales funnel.
What is a sales funnel?

Simple definition

Sales funnel known as sales process or even revenue funnel refers to the buying process from customers or leads when purchasing products from you or the sales funnel you are promoting. A sales funnel is divided into different stages depending on the particular sales model.

Sales funnel stages

Just 5 stages

  1. Awareness
  2. Discovery
  3. Entry-level
  4. Buying process
  5. Follow-up
Is this for you?

I think this is for you

Yes, a million times yes. Even if it is hard, even if it takes time, even if you do not know how to do it, you need it. The sales funnel will be your main source of income and tool as well, look at it as the main pillar of your business.

Now, you need a lot of experience to understand the sales funnel stages, also you need to create from scratch your own products. Do not worry too much because you can always promote a sales funnel from other people until you have your own.

Do a good research because you do not want to promote bullshit products to your awesome clients, leads, and followers. Meanwhile, you gain experience to build yours.

Creating Products

The best way to do it

This could sound hard but I think you already have a lot of content to work with. You know about leverage? Basically, you create new stuff based on old stuff.

For example, you have your own blog about social media marketing and you did lots of content about Pinterest. You can create a forum thread, a YouTube video or an e-book with that content, not the exact content (copy and paste) but similar, even adding more value and content.

This is not spam, it is leverage. Giving you this example is a clear idea that you can create a video course, ebooks, reports or even webinars for your sales funnel, these are all products done from scratch.

If you do not have anything, well the best way to approach this will be working with an external sales funnel until you can do it by yourself, but remember to make a good research because you do not want to work with someone scamming people, your people.

The two options

Just A or B

As I said before, you have two different options, create your own sales funnel or work with one already in use. Of course, you will do commissions from it but if you have your own sales funnel you get 100%.

When talking about sales funnel stages, no matter what you choose the process is the same, yours or not you need to drive targeted traffic, you can do it paying for traffic or using free methods such as social media, forums, etc.

Proved sales funnel + targeted traffic = sales

How it works

Awareness and discovery, anyone can do it

All sales funnel stages are important but for me, the most important one is the first stage which is brand awareness. For people to buy, you need to be trustworthy and the only way to do it is by having a great branding, content and engage.

The second stage is discovery, in this case when people find you. For example, if you have a blog about marketing and you offer a free ebook about how anyone can create a viral post in exchange of just an email, people interested in your content will be very likely to get it.

Once they get it, you have new people in your email list and you can start promoting your products from the sales funnel. Direct prospects interested in your content, your knowledge, and your experience!

You think that you have better chances to make a sale promoting the products directly or offering a free product to build trust, engage and help people? Of course the second one.


The door of the sales funnel

So far you know about awareness, discovery and some basic email marketing to build your list of future clients, now you need to know how a sales funnel really works.

The most common strategy is to offer a very cheap product as entry level, something that people can pay for with an insane value, the more value and help you provide with the entry level the most effective your sales funnel will be.

This product should be amazing, you basically need two main products, the entry-level and the high ticket.

The entry-level product lead people to keep buying from you and the high ticket is your best and most expensive product, probably the last one, this would be one of the last sales funnel stages.

sales funnel stages
Follow each stage to get all the benefits.
Buying Process

From cheap to expensive

Now, you need to add more products and value between them, you cannot go from entry-level to high ticket right away.

For example, you could add monthly subscriptions to make weekly webinars, private coaching or just more courses, ebooks, etc.

Each stage offers a new opportunity, more expensive than the previews one but the key is that all products are related to each other. Inside a proper sales funnel, you find products that complement the others.

Take note of the difference of scamming people and offering really related content. You cannot offer something incomplete because you want them to buy the second product, that is a pure scam, never ever do this. Instead, offer an amazing product full of detail opening a new door to a related content they may find it helpful.

Just a quick example, your first product, in this case, an ebook about how to create an email list leads to a second product about how to start your own sales funnel.

Make sure to add a viable way to pay, for example, PayPal which is global, very common and trustworthy.

Trust is part of all sales funnel stages, the high ticket is the best product with the most value, the most expensive one as well. Maybe you need to make 100 sales from the cheap entry-level to make what you need but maybe that is just a single sale from your high ticket, you see where I am going?

I know that making high ticket sales is not easy but I am just showing you an example of what you can do and achieve with hard work and a proper sales funnel.


Value and help

You always need to offer value, if not people will not buy from you. If someone of your readers submits their email to get your free gift, that is not the only thing you need to offer other products.

Keep sending emails, contact them on social media or directly speak with them on Skype, help them all you can and keep building a relationship with them in the process.

Then, and only then you can promote the next level of your sales funnel, if you follow properly all sales funnel stages, you will succeed.

Be serious and professional, here is a detailed example of the whole process:

  1. Mr. Z searches for information on Google.
  2. Mr. Z finds your blog.
  3. Mr. Z gets your free gift.
  4. Mr. Z gets your daily or weekly tips for free.
  5. Mr. Z buys your entry-level product after promotion.
  6. Step 4 again.
  7. Mr. Z buys your second product.
  8. Step 4 again.
  9. Mr. Z buys your high ticket.

Take note that this is just an example, you can even generate leads from your social media accounts directly, maybe in webinars, forums or any other strategy.

Once someone receives your free gift it will know more about you, what you offer and how good your stuff is. If you keep delivering help, this person will be very likely to buy your entry-level product.

Now, there is a lot more trust, a lot more knowledge, a lot more engage and most important, hungry for more.

This person knows how good your products are so far, it is becoming a loyal client so far, it is pretty common to be hungry for more, very likely to end up buying your high ticket product.

Interact with your email list, instead of just writing default content to send them on a regular basis, write good content and be real. Even if one email is just to promote a blog post, that is showing love and caring about your leads instead of sending robotic emails aiming for sales only.

Show results on social media to get more attention, let people know you because that is the first step to being trustworthy. When talking about leads, most of them are quite cold traffic and you need to warm them up before sending a new offer.

The best way to warm up leads is to deliver quality content, be a problem solver and never scam. Your reputation is everything, remember it.

Final Notes


I hope you understand now all sales funnel stages now, it could be complex but this is something you need to know and understand.

This could be the main pillar of your income and the primary structure for your entire business. Work hard to be where you want to be, improve your branding awareness, let people find you, offer value and help!

That is everything you need to start promoting a sales funnel, yours or not. You have a better understanding of each stage and also how everything works, now is up to you to get things done, take action and stop dreaming.

Have experience with sales funnels? Please share your experience with it so other people can benefit from your knowledge. What type of funnel do you have? Is it working fine? Are you missing some essential stage?

I hope you are doing fine and learned a lot with this blog post my friend, see you!

Best Regards,

Author: Nicolas Puegher

Blogger and entrepreneur. I like to share my experience to help people but also give good vibes and motivation.

60 thoughts on “Sales funnel stages, solid information for your business”

  1. Great post – I didn’t realize there was an actual process in steps – but it sounds like I’m on the right track now I just need to SELL! haha 🙂

    1. The whole process is based on generating leads but also building a relationship to the last goal, in this case, the high ticket sale. No one can do high ticket sales right away without building trust, meanwhile, you can do small sales or have a monthly income for a service or just something like webinars. I wish you luck with your project!

  2. This helps me understand sales a lot better. The concept of offering a high-quality, inexpensive entry-level products to lead to high ticket product purchases is really smart.

    1. Yes, there is a lot of work behind a sales funnel but works perfectly when done correctly. The entry-level product should be amazing, even if you would charge more, a cheap product will help build relationship and trust. I am glad my content is helpful for you!

    1. Yes, you are totally right. These days things are way too crazy compared to the old days, you can find lots of ways to make money online but any serious online business should have a sales funnel.

    1. This surely isn’t new but not everyone is doing it, most people just promote random products with different niches and websites instead of building a serious business in a single niche.

  3. Excellent article which really helps to make clear the different stages within a sales funnel. Will have to refer back to this as I create my own funnel in the near future. Thanks!

  4. I’ve been hearing the term ‘sales funnel’ a lot but I never really knew what it was. Thanks for your very informative post, I have a much better understanding now. I suppose it’s like ‘steps of a sale’ when you’re working in sales within a company. I’m not at the stage where I can sell products or services yet on my blog, but I hope to get there soon!

    1. I feel happy because I’m already helping people with my blog. The term “sales funnel” goes even further than just a sales process, because you can set up your auto-responder with the funnel and everything is done automatically. You can do it by hand or automatically, that’s what most people love. Maybe you are on vacations and someone bought the entry-level and without doing anything you can make a high ticket sale because you already have everything set up for it. I am sure you will, believe in yourself 🙂

    1. Thanks, Roy! I probably missed something but most of it is there. The follow-up is super important but this isn’t just a sales process, you can link your auto-responder with it and everything can be done automatically but for me, the best is a mix of both.

  5. This is a very complete guide on what a sales funnel is and how it works. I have been learning about it in my marketing classes long time ago and I know how crucial it is when you have an ecommerce website. When building an ecommerce website all the stages should be taken into consideration and the entire online experience should be built around the sales funnel and not the other way around.

    1. The problem is that some people think that the sales funnel is everything and they only focus on making money, they don’t care about helping or providing great value for free while doing money.

  6. Sales has always been an interesting topic for me. I think this is an amazing guide and a lot of people can learn from it.

  7. These are really great tips! A sales funnel is a very important strategy to have in place for your business. It can really make or break your sales goals.

  8. Nicolas, I am still new to this so I am definitely going to bookmark this article and read it later paying attention to every detail. This sounds like a strategy I need to implement ASAP.

    1. If you are just making direct sales you are leaving a lot of money on the table! You need to have your own sales funnel or at least one from a third party, I am sure you can do this if you need help just contact me 🙂

    1. It doesn’t need to be a physical product, you can sell anything you want. You can try writing an ebook from different posts that you made to create a new product from scratch where you can sell your service for people interested in, in this case leaving some links to your landing page or whatever source you are using to make people hire you.

  9. I’ve been learning about this at work on a marketing course I did recently! I can refer back to this if I need to as well now! Thanks for sharing 🙂

  10. I have a small agency, and when I first started, I
    was approaching other businesses to get my name out there. As it
    grew, and my online presence got more noticeable, I was able choose jobs I take, that brought me to where I am now selling reputable services all over country. And yes, email is a wonderful
    way to generate and get new customers and retain the old ones.

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