Struggling on social networks? You need a social media plan

Wondering why you are not making the results you want on social media? I know why! It is because you do not have a social media plan.

Social media plan

Social media plan for business

Hello! You have a great timing my friend because today I am sharing with you a complete guide about how to create a social media plan to stop struggling on social networks.

Are you ready to skyrocket your social accounts? Keep reading to find out how you can do it.

social media plan
You need a plan if you want to make results.
Your social media plan

Not random things

Having a solid social media plan will benefit your brand, what is the point of doing random things with no analytics, no goals, and poor execution?

With a plan, you can track your results, add or remove things but most importantly, take small and achievable goals down in a short time.

How this affect your brand?

Pretty much everything

A social media plan will make a huge difference when talking about growing your business and spread your voice out there into the wildness.

Tons and tons of free traffic are waiting for you and for your awesome content. This is not something new but most brands do not even know how to do it properly.

Finding your audience can take some time but with achievable small goals, you can start making a difference and gaining loyal followers.

The free mode

What we all want

Social media is about free and paid traffic, you need to do much more work for free methods and less work for paid methods.

Unless your brand is well-known as any other big brand out there, there is no point on talking all the time about you and your products, people do not care.

Instead, you should focus on providing help and value to your audience, we all love to find free value. Think for a second and put yourself into the shoes of a potential follower. What are you looking for?

Depending on your niche it would be some funny content, interesting content, marketing reports, your own experience, etc.

Knowing your audience

The real deal

This is why you need to know exactly who your audience is because you need to create content for that target.

You can always check your competitors to see what they do and what work for them so you can duplicate their results, not copying just finding inspiration.

When I am following something I like, I constantly check if there is something new or just talking to the community, not because I want them to check my stuff but because I really care.

That is exactly what you need to create for your audience so they stay engage and active.

Interact with people interested in your content, make them feel at home and share quality content, do not throw bullshit to them just to add more content.

I always say the same so pay attention, no matter what you do if you share unique and awesome content, the traffic and engage will come for sure, people love valuable content, that is not a surprise.

Which social network to choose?

Your best is the best

I recommend you to try a single social network first because if you try 5 at the same time when you are starting, you will feel lost and overwhelmed.

Besides, investing all your energy into one single network will benefit you because you can become an expert pretty soon.

Pick any network you like to start with, when you start seeing results and you feel like you can add another one, just do it and repeat!

Be like a snowball, start small and become big!

The plan

Small and achievable goals

This is the best part, before doing anything, make your social media plan writing your main goals down.

Now, to reach those goals you need to do small things over and over, that is the best way to achieve the final goals.

For example, some of your main goals are having 100k followers and 5k engage stats. Looks quite impossible, right? You will feed demotivated for not achieving those goals and probably give up.

This is exactly why you need a social media plan to reach your goals. Break all of them into small and achievable goals.

Your first small goal could be having 100 followers, looks better and you can do it in a short time.

Your second small goal could be having 10 engage stats per week, you can do it as well.

See where I am going?

Add more and more small goals until you reach your main goals, reaching these milestones will give you motivation!

Make sure to create a routine to follow, it could be something like creating 2 or 3 pieces of content to share, find your number and stick with it.

Finding followers could be hard, losing them is very easy. This is your business, there is no “today I do not work”, maybe your dreams were not big enough.

social media plan extra
This is the key for your success.
Be social


This is not secret science. People love a good content but if you are just a “brand” they will not feel like they are part of.

As I told you before big brands do not need that, for example, Coca-Cola post a new product and the people just flip out they do not need to build relationships but you are not Coca-Cola.

Talk to them, build relationships, laugh with them, be human.

Final notes


You know exactly what to do now, write your main goals and break them into small and achievable goals.

Take them all down one by one.

Make a routine and create good habits, stay focus and apply your strategy every single day. If you cannot handle everything, you can always outsource what you need.

Your social media plan should not be just posting good content and taking small goals down, connect with people and talk to them! Let them know you and help them if they need it.

Ask them for help too, they are your awesome and loyal followers after all.

No matter if you do free or paid methods, always track your stats so you can see what is getting results and what is not giving you benefits, remove these useless time-consuming things so you can add new stuff.

Analytics are always helpful because you can know where your audience is from and you can adapt your schedule for them.

Do you have any social media plan? Are you getting results? Are you struggling to get started?

What is your biggest issue when trying to add social media to your brand? Share with me your experience so I can do my best to help you out.

If you have a good experience I would love to read your story as well, maybe other people can benefit from your knowledge and build a relationship from an external blog.

Nothing else to say, have an amazing day my friend.

Best regards,

Author: Nicolas Puegher

Blogger and entrepreneur. I like to share my experience to help people but also give good vibes and motivation.

26 thoughts on “Struggling on social networks? You need a social media plan”

  1. You make some really great points here and have given me some food for thought. I particularly like the advice to stick to one social account at first – I choose Facebook – and master it in small goals, which should be easier to achieve.

    1. I’m not sure since I don’t know what you’re doing there but Facebook is very social, try not to spam your stuff all the time and speak with other people, make friends! They’ll check out your content for sure.

  2. Great tips! I like how you suggest to focus on one platform at a time – it’s quite overwhelming when you’re just starting out to update 3 or more channels 🙂

    1. Yes, it’s overwhelming and you won’t get any result. Most people see other people having 10 different accounts and think that’s the way to go but they don’t know that those successful entrepreneurs have a team working for them, taking care of the social accounts most of the time.

  3. This is so true ~ when I first started blogging I felt like I had to be an expert on all social media. Then I scaled back to FB and Pinterest, have concentrated on those two mediums and have seen my numbers go up exponentially in the last few months. I set a goal of 500 likes by the end of the year and I’m now well over 600! Thanks, I wish I woulda read this in February 🙂

    1. That’s good to know! I hope you get even better results this year. As you said, if you can focus your time on just 1 or 2 social networks you’ll engage more with people, leading to a better exposure and growth.

  4. These are all amazing tips – I need to sky rocket my Instagram especially! My growth rate has been so low lately, so your post came at a good time 🙂 Thanks

  5. If you’re a blogger who would like to gain more exposure through social media, you definitely need a plan like this! I’m sure this post will help a lot of people out. It’s important to have a plan so that you know what to do especially since social media is a great but confusing platform to promote on. They have different trends all the time!

    1. Exactly, they all have different trends and that’s why you can be overwhelmed if you try to use them all at once. Having a solid plan will help a lot because in the end consistency is the key.

  6. Some great tips here! my major goal for my blog in 2017 is to increase page views through social media. Having a plan is absolutely necessary but having a solid one that works is very hard.

    1. Yes, it’s hard. I’m glad you have a clear goal for this year and I’m sure you will achieve your goal. Consistency is the key and even if your actual plan doesn’t work, just keep making changing until you find your ideal plan.

  7. This actually reminded me of my previous work place. I had to make a social media plan for that company and it was slightly painstaking lol

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