Social media plan for business
Hello! You have a great timing my friend because today I am sharing with you a complete guide about how to create a social media plan to stop struggling on social networks.
Are you ready to skyrocket your social accounts? Keep reading to find out how you can do it.
Your social media plan
Not random things
Having a solid social media plan will benefit your brand, what is the point of doing random things with no analytics, no goals, and poor execution?
With a plan, you can track your results, add or remove things but most importantly, take small and achievable goals down in a short time.
How this affect your brand?
Pretty much everything
A social media plan will make a huge difference when talking about growing your business and spread your voice out there into the wildness.
Tons and tons of free traffic are waiting for you and for your awesome content. This is not something new but most brands do not even know how to do it properly.
Finding your audience can take some time but with achievable small goals, you can start making a difference and gaining loyal followers.
The free mode
What we all want
Social media is about free and paid traffic, you need to do much more work for free methods and less work for paid methods.
Unless your brand is well-known as any other big brand out there, there is no point on talking all the time about you and your products, people do not care.
Instead, you should focus on providing help and value to your audience, we all love to find free value. Think for a second and put yourself into the shoes of a potential follower. What are you looking for?
Depending on your niche it would be some funny content, interesting content, marketing reports, your own experience, etc.
Knowing your audience
The real deal
This is why you need to know exactly who your audience is because you need to create content for that target.
You can always check your competitors to see what they do and what work for them so you can duplicate their results, not copying just finding inspiration.
When I am following something I like, I constantly check if there is something new or just talking to the community, not because I want them to check my stuff but because I really care.
That is exactly what you need to create for your audience so they stay engage and active.
Interact with people interested in your content, make them feel at home and share quality content, do not throw bullshit to them just to add more content.
I always say the same so pay attention, no matter what you do if you share unique and awesome content, the traffic and engage will come for sure, people love valuable content, that is not a surprise.
Which social network to choose?
Your best is the best
I recommend you to try a single social network first because if you try 5 at the same time when you are starting, you will feel lost and overwhelmed.
Besides, investing all your energy into one single network will benefit you because you can become an expert pretty soon.
Pick any network you like to start with, when you start seeing results and you feel like you can add another one, just do it and repeat!
Be like a snowball, start small and become big!
Small and achievable goals
This is the best part, before doing anything, make your social media plan writing your main goals down.
Now, to reach those goals you need to do small things over and over, that is the best way to achieve the final goals.
For example, some of your main goals are having 100k followers and 5k engage stats. Looks quite impossible, right? You will feed demotivated for not achieving those goals and probably give up.
This is exactly why you need a social media plan to reach your goals. Break all of them into small and achievable goals.
Your first small goal could be having 100 followers, looks better and you can do it in a short time.
Your second small goal could be having 10 engage stats per week, you can do it as well.
See where I am going?
Add more and more small goals until you reach your main goals, reaching these milestones will give you motivation!
Make sure to create a routine to follow, it could be something like creating 2 or 3 pieces of content to share, find your number and stick with it.
Finding followers could be hard, losing them is very easy. This is your business, there is no “today I do not work”, maybe your dreams were not big enough.
This is not secret science. People love a good content but if you are just a “brand” they will not feel like they are part of.
As I told you before big brands do not need that, for example, Coca-Cola post a new product and the people just flip out they do not need to build relationships but you are not Coca-Cola.
Talk to them, build relationships, laugh with them, be human.
You know exactly what to do now, write your main goals and break them into small and achievable goals.
Take them all down one by one.
Make a routine and create good habits, stay focus and apply your strategy every single day. If you cannot handle everything, you can always outsource what you need.
Your social media plan should not be just posting good content and taking small goals down, connect with people and talk to them! Let them know you and help them if they need it.
Ask them for help too, they are your awesome and loyal followers after all.
No matter if you do free or paid methods, always track your stats so you can see what is getting results and what is not giving you benefits, remove these useless time-consuming things so you can add new stuff.
Analytics are always helpful because you can know where your audience is from and you can adapt your schedule for them.
Do you have any social media plan? Are you getting results? Are you struggling to get started?
What is your biggest issue when trying to add social media to your brand? Share with me your experience so I can do my best to help you out.
If you have a good experience I would love to read your story as well, maybe other people can benefit from your knowledge and build a relationship from an external blog.
Nothing else to say, have an amazing day my friend.